Well, after a week of last minute preparations and a few panics, yesterday we were finally able to launch our new collection, ‘The Peacock and the Crow’ at Fashion Week!
We originally launched the range as a capsule collection at Liberty in November last year, which was a complete instant sell out! It mainly consisted of more dressy pieces, which were perfect just before all those Christmas parties, as anyone who saw, or the lucky few ladies that own pieces will know!
Alex has now built and expanded the range, so there are more wearable ‘everyday’ pieces, but this does mean more choice, and therefore more difficult choices to make……
Myself and Suzy A are working at the show, but making the stand look good has been very much a group effort, so thank you to everyone involved. Here are some pics:
Our stand.
As the new collection has a distinct glamorous and slightly gothic feeling, we really wanted to capture this, and set the scene on our stand. To do this we needed lots of props, and luckily Alex’s friend Carol is an absolute genius with antiques so she found us lots of amazing pieces…..
Little pictures, glass decanter, peacock feathers and candlesticks....
A lovely old Chinese clock, candlesticks, and Carol even managed to find the perfect chairs on the street!
And I suppose I better tell you about the jewellery too!
A real box of treasures!
Alex has really created two collections in one, with rich gold Peacock feathers contrasted against jet black Crow feathers.
We have plated the Crow pieces with Ruthenium, which is actually from the Platinum family of metals. It’s an amazing finish, a really strong black colour and almost iridescent in places – perfect for glossy Crow feathers!
London Fashion Week gives us the opportunity to show our buyers all of our collections, so they can pick the pieces they want to have in-store. Yesterday was really busy, and we took new orders from Indian Summer, EcOne, Madeleine Hamilton and Fenwick. We also had some nice chats with the girls from KJ’s Laundry, Cerise and Austique, who all said the jewellery was flying out, which is great.
Orders placed at the show will be going into stores around June, so I’m afraid you will have to wait until then to see the pieces in the flesh. We may launch a few pieces from the collection on-line before then, so watch this space….
For more sneak-preview pictures of ‘The Peacock and the Crow’ check out our Facebook fan page.
The stand is starting to get busy so I better say bye for now! Emma and Suzy A x x
