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We have absolutely loads of news for you, but the run-up to any trade show or event is usually pretty frantic, so there hasn't been too much time for blogging lately......

So, yesterday it was time to launch our new collection 'Daisy Bell' at London Fashion Week, and it was met with a great response from our buyers and the press....

Alex has been busy at the bench designing and making some extra-cute new pieces, all themed around a countryside picnic, with the old song 'Daisy Bell' being his initial inspiration. I'm sure everyone must know it, "Daisy, Daisy, give me your answer do, I'm half crazy all for the love of you........"

The collection won't hit the shops until Spring, but here's a little tease of what you can expect.....

As this collection won't be available for a little while, don't forget that there are some great Alex Monroe events coming up.....

London Fashion Week-End happens twice a year, and is a great opportunity to pick up lots of designer bargains. We will of course be there, with discounts on Classics and some great bargains too. It runs from Thursday 23rd to Sunday 26th September. Be warned - you do need to buy a ticket to attend, so check out the official website here.

While that's all going on in London, I'm off to the west country next Saturday (25th September) where I will be visiting the lovely Bloomsbury team at their Cabot Circus store in Bristol with some brand-new Trunk Show pieces! The store is open from 10am - 7pm so come along and say hello and grab yourself a one-off Alex Monroe design.

As I said, we have lots of news, so as always, watch this space!

Emma x

4 thoughts on “London Fashion Week SS2011”

  • Rachel

    Lovely new jewellery, looking forward to seeing them for ordering online. Did I notice Emilia Fox (looking radiantly pregnant) wearing another Alex Monroe piece (gold feather necklace) when she was on itv with Lorraine Kelly this morning? I've noticed she wears the little gold Alex Monroe butterfly earrings regularly - I love mine too x

  • Gillian

    So excited about the new collection,I always loved singing "Daisy Bell" when I was a little girl and it stayed with me - so much so that I called my own little girl Daisy!! I can't wait to see the pieces in more detail, they look wonderful!

  • Rose

    what a beautiful way of presenting your collection. I must say this looks like one of the best yet... mouthwateringly good... I can't wait to see the designs in real life. Thanks for posting this.

  • amonroe

    Thank you so much for all of your lovely comments.
    The Daisy Bell display at Fashion Week was great fun to do, although it did get a bit embarrassing trying to sing 'Daisy, Daisy....' to our buyers!!
    We can't wait to launch the collection - it's going to be lovely for Spring as it's so cute!
    Emma x

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