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A New Covent Garden Boutique:
33 Floral Street

It's been a while in the planning… and we are delighted to announce that a New Alex Monroe Boutique is blooming to life in London's Covent Garden, opening this July!

In 2011, we opened our very first Boutique on the beautifully named Snowsfields... a tiny treasure trove of discovery beneath our Design studio in London Bridge.  This Summer get ready to discover the new home of Alex Monroe Jewellery at our flagship store, Number 33 Floral Street.

Rich in history, the pretty cobbled street, changed to it’s current name from Hart Street in 1895 to reflect the flower market trade of the time, and we fell in love as soon as we saw it.  With like-minded neighbours such as Paul Smith and Petersham Nurseries nearby and a name perfectly suited to our nature-inspired treasures,  Floral Street really feels like the ideal spot for us. 

Launch Competition:

Introducing 33 Floral Street! The Covent Garden Home of the New Alex Monroe Boutique!
Introducing 33 Floral Street! The Covent Garden Home of the New Alex Monroe Boutique!

Help us share the exciting news by sharing the above image on Instagram using hashtag #amfloralstreet to be in with a chance of winning Alex's iconic Baby Bee Necklace!

Plus stay tuned to @alexmonroe_boutique for all the behind the scenes content and first glimpses, as our builder bees work their magic to bring our new London home to life!

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