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Stockist Interview

Allum & Sidaway

Words by Paul lewis

About Your Shop


How would you describe your shop?

Our new flagship store in Salisbury is a stunning listed building on one corner of the market place. Totally refurbished, beautifully designed and oozing inspiration. A flagship store that is spacious, luxurious, comfortable and relaxing with its own dedicated bridal lounge, watch gallery, brand boutique and prosecco bar!

Are you easy to find?

You can’t miss us - make your way to the market square
and we are the one with the turrets!

What’s special about your store?

We believe we deliver the ultimate customer experience with unsurpassed service in a true retail destination. We have a well-appointed store that has intimate pockets of space with relaxed seating areas for those weddings, anniversaries and special celebrations. We have a great mix of fine jewellery and collections, watches and the must have brands - such as Alex Monroe! We also have a bespoke design viewing area for our jewellery Design Director. Plus it is a fabulous looking building and we have a great team who love what they do...and it shows.

Allum & Sidaway


What’s the best thing about your location?

There’s always something going on in the market square, from the special artisan markets and craft events, to the Christmas market. Salisbury is a vibrant city to visit; full of sights to see, culture and architecture, so many great options for foodies and, of course, a great shopping destination with a mix of trusted high street names and independents like us.

Any other attractions in your area?

The Cathedral can’t, and mustn’t, be missed. Built c1310-1330 the height of the combined tower and spire from ground level is 123m which is the tallest in England and 2nd in height in Europe. On the outskirts of Salisbury is Old Sarum, an Iron Age fort with ramparts and, just 9 miles away, we have Stonehenge, not to mention gorgeous countryside. Plus we are 90 minutes on the train from London.

About Your Buy


What attracted you to Alex Monroe Jewelry?

We have admired their collections for years and have been waiting for the right time. Our new store is the perfect platform and backdrop for this iconic designer with its unique mix of natural imagery and delicate arrangements…plenty of designers are inspired by nature but none quite like Alex Monroe!

Do you have a favorite Alex Monroe piece?

A tricky one! We love them all but if we have to pick out one...or maybe two...then I think it has to be the gorgeous bumble bee and the distinctive Goring Shrimp.

Do you have any shining members of staff?

All of the team are absolute super stars and have embraced the collection whole heartedly. I must mention Mia, my assistant manager, who has been an Alex Monroe fan for years and so she is over the moon to get to work with the collection.

Do you have any happy stories about any Alex Monroe customers you’ve had?

A great name and reputation for the brand exists and it’s so nice to meet a collector. It’s lovely to sell as each piece offers a superb mix of quirky unique imagery, yet executed with delicacy and femininity. It looks exceptional on so we get a huge amount of joy from helping our clients try the items on and fall in love!

A Few More Details


Can you mail order if a customer calls you? • Anything else you would like to add?

We would love to welcome you to our store and show you the full collection. We can of course mail items with payment in advance. We are here to offer the ultimate customer service and that means being happy to help in every way possible.

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