The Kassandra Lauren Gordon Fund
In response to the Black Lives Matter movement of 2020, fine jeweller Kassandra Lauren Gordon wrote an open letter to the British jewellery industry highlighting her experiences of discrimination, and asking for a more level playing field for black jewellers. This led to fundraising and the creation of the Kassandra Lauren Gordon Fund, which in conjunction with Goldsmiths Company Charity, provided bursaries of £1000 to 21 UK based black jewellers for business support during the challenging times of the pandemic.
Alex was honoured to be chosen by Kassandra as a judge of the KLG Fund, and in continued commitment to the recipients of the fund, set up a training and support programme for the jewellers, in collaboration with SevenSix Agency. The aim of the programme is to progress the careers and brands of the jewellers, with publicity and marketing training, support and representation. Alonsgide this, we continue push the conversation on systemic racism and use our privilege of experience and position within the jewellery industry to take action against discrimination.
Find our more about the Kassandra Lauren Gordon Fund here.